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True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. True.com is no longer an online dating site. Its original name was TrueBeginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day. In 2004 the domain name True.com was purchased and the company changed its name. True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married. Vest reports 16 million total members, as of May 2007 () but it is unclear how many of them are actual paying or active members. Of that, an independent analysis shows an estimated 3.8 million unique visits to the site per month (). == Advertising == True advertises aggressively online and spent $52.2 million in online advertising from January to November 2006, more than any other online dating service. True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads are particularly prevalent on MySpace. Partly because of its ad campaign, True has become, in only four years since its founding, one of the most visited sites in the online dating industry, according to ''The New York Times''. On September 14, 2007, the ''New York Times "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result. On April 1, 2007, LiveJournal parodied the True ad campaign on their website.〔()〕 In 2008 they boosted marketing spending 70 percent to $75 million.〔()〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「True (dating service)」の詳細全文を読む スポンサード リンク
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